• the art of less, tells more, reduces clutter, makes impact •


While working with "iCash," I was tasked with crafting effective digital ads. Embracing a straightforward design philosophy, I believed that clear communication would resonate best with potential clients. Every design aspect, from color schemes to typography, was strategically chosen to convey trustworthiness and efficiency. The overarching aim was to both highlight iCash's reliability in the financial sector and drive user engagement with their services.

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